TikTok Advertising in UAE. Everyone is using it. Why not give it a try?

Reach diverse audiences around the world through TikTok Ads. Create Engaging and interactive formats for your brand story TikTok is a short video sharing application now has quickly risen to the top. It has more than 1 billion users and people spend more time on this platform. Tiktok is hugely popular in UAE. Companies who want to advertise on Tiktok are interested because of its popularity and the long hours spent watching short videos on Tiktok. It is similar to Snapchat & Instagram.

What is TikTok?

Tiktok was formally Musical.ly which was used to lip-sync on different music and make videos. Now there are different kinds of videos being made by more talented users too. Unlike Instagram, there is no need to follow anyone on Tiktok. You can start watching interesting videos or by hashtags. TikTok videos are 15-seconds long. To make longer videos, make the 4 video stories together to make it 60 seconds long too. If you have more than 1000 followers you can publish longer videos.

TikTok Advertising Dubai - Can you run ads on tiktok?

Tiktok is not for all specially B2B companies. If your target audience is younger people then it’s a wise investment. You also need to invest in great short video creatives. Tiktok also has inbuilt Video Creation Kit. This provides video and image templates to customize the ad using existing images. Over 300 free background music templates to choose for your ad and make it much more interesting.

TikTok Advertising Budget

Tiktok advertising cost starts from around $10 CPM and goes higher. A minimum budget of $500 is needed to advertise here. Tiktok ads are still evolving. It’s not open for all and small advertisers will need to get preapproved before starting their TikTok advertising campaigns. Big brands with high budgets are the ones who are currently running ads on Tiktok. It’s unique and works well for brand awareness.

TikTok Advertising Campaign in UAE

Tiktok Advertising Goal: Conversion, Click, or Impression, and your bidding will be optimized based on the goal you select. They also have the ad pixel which can be placed on your website for tracking. Tiktok Ad placement options include Tiktok, newsfeed, and the audience network. Tiktok advertising options also include age, gender, location, interests, connection type, and devices.

TikTok Ad Types

Tiktok Advertising Goal: Conversion, Click, or Impression, and your bidding will be optimized based on the goal you select. They also have the ad pixel which can be placed on your website for tracking. Tiktok Ad placement options include Tiktok, newsfeed, and the audience network. Tiktok advertising options also include age, gender, location, interests, connection type, and devices.

1. Brand Takeovers :  Brand Takeover ads are the ads that pop up right after a user opens TikTok. Takeovers include external or internal links which can either redirect a user to other accounts or TikTok videos, or a website on the internet. Only one advertiser per day can use this type of ad on TikTok.

2. Native Video Ads :Native video ads are placed either at the bottom of a TikTok video or are put in between the video queue. These ads will direct to websites or apps. Native video ads are more affordable than Brand takeover ads.

3. Video Challenges with hashtags :TikTok’s marketing team teams up with you and generates a unique hashtag challenge for you, encouraging the users to participate in the challenge by making relevant Tiktok videos and using your hashtag under it. See TikTok case studies example

4. Branded Filters and Lenses :TikTok also offers branded filters and Lenses similar to those AR filters on Snapchat and Instagram. Your brand can have its own filters giving users news face filters, 3D objects, and more to users. This format can get popular and get lots of engagement. Users would use these filters or lenses on their TikTok videos, and this way, you’ll be shown to more and more people on the platform. Looking for Tiktok UAE Marketing? Talk to us for yout Tiktok Advertising in Dubai or UAE.

How Is TikTok Verification Given

We are Tiktok Advertising Agency in Dubai. You can talk to us about your next TikTok Marketing campaign. Make sure to have a good vertical video creative for people to respond. Else people don’t stick around. Social Media Marketing is anyways having lot of goldfish memory users. So clear value video is going to help long way. Test & test again.

Best TikTok Advertising services company in Dubai, UAE. Contact us for TikTok Advertising in Dubai/UAE

Check with us for best TikTok Advertising Combo Offer Right Now – Call +917 56 120 2424

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Frequently Asked Questions

Read the latest guides, information, and tips for Marketing, Developing, and Advertising 

The cost of advertising on TikTok in Dubai can vary depending on the type of ad, target audience, and duration of campaign.

For professional purposes, your ads need to have a specific format, the right keywords, and a lot of other factors. You also require precise knowledge of analytics to understand how the ads are performing. The best option is to partner with professional service providers to ensure maximum effectiveness.

TikTok offers several targeting options for ads including behaviors, location, age range, gender, and interests.

TikTok ads are indeed available in the UAE. Businesses and marketers can utilize TikTok’s advertising platform to reach a broad audience in the UAE. TikTok offers a range of ad formats, such as In-Feed Ads, Branded Hashtag Challenges, Branded Effects, and TopView Ads, enabling brands to develop engaging and interactive content for their target audience in the region.

TikTok ad costs can vary depending on the ad format, target audience, campaign objectives, and bidding strategy. Here are some general cost guidelines:

 

Minimum Budget: TikTok requires a minimum campaign budget of approximately $50 to $200 and a daily budget for ad groups of approximately $10 to $50.

In-Feed Ads: These ads appear in the user’s feed and cost approximately $0.05 to $0.15 per view.

TopView Ads: When users first open the app, these premium ad placements can cost approximately $10,000 to $30,000 daily.

Branded Hashtag Challenges: These campaigns encourage user-generated content and can cost approximately $100,000 to $200,000 for six days.

Branded Effects: Custom filters or effects created for brands typically start from approximately $30,000.

Auction-Based Ads: TikTok offers auction-based ads, where advertisers bid for ad placements. The cost depends on the bid amount and competition for the target audience.

TikTok is popular in Dubai and has many users in the UAE, including Dubai. People of different ages and backgrounds use the app. Here are the reasons why TikTok is popular in Dubai:

 

  1. Many people in the UAE, including Dubai, use TikTok daily.
  2. Local influencers from Dubai, such as Khalid Al Ameri and Rashed Belhasa, have many followers on TikTok.
  3. Companies in Dubai, like Etihad Airways and Emirates, use TikTok for marketing purposes.
  4. TikTok features content related to local events and celebrations in Dubai.
  5. There is a lot of user-generated content on TikTok from Dubai.
  6. Educators and professionals in Dubai share educational content on TikTok.
  7. Dubai government organizations use TikTok for various initiatives, such as the Dubai Health Authority

Whether TikTok ads are a good investment depends on your business goals, target audience, and marketing strategy. Here are essential factors to consider when evaluating the effectiveness and value of TikTok ads:

 

Advantages of TikTok Ads:

  1. Wide Reach and Engagement:

TikTok has a large and active user base, especially among younger people. This can help you reach a big audience and get a lot of interaction.

  1. Creative and Interactive Ad Formats:

TikTok offers creative and engaging ad formats to catch users’ attention, such as In-Feed Ads, TopView Ads, Branded Hashtag Challenges, and Branded Effects.

  1. High Engagement Rates:

TikTok users tend to get significantly involved with the app’s content, which can result in higher engagement rates than other social media platforms.

  1. Targeting Options:

To effectively reach your preferred customers, TikTok’s ad platform provides strong targeting choices, including demographics, interests, behaviors, and custom audiences.

  1. Influencer Partnerships:

Teaming up with TikTok influencers can expand your brand’s reach and credibility. You can promote your products or services using their established follower base.

Disadvantages of TikTok Ads:

  1. Cost Considerations:

TikTok ads can be expensive, especially for premium placements like TopView Ads, so it’s essential to weigh the potential return on investment against the cost.

  1. Content Creation:

TikTok ads typically require creative and engaging content to perform well. However, this might involve extra resources for content creation, which could be a barrier for some businesses.

  1. Audience Demographics:

While TikTok is popular among younger users, it might not be the best platform if your target audience is older or outside TikTok’s primary user base.

Case Studies and Success Stories:

– E-commerce Brands: Many e-commerce brands have reported successful campaigns on TikTok, driving traffic and sales through creative ad formats and influencer partnerships.

– Brand Awareness Campaigns: Companies looking to build brand awareness have effectively used TikTok’s engaging ad formats to reach a large audience and generate buzz around their products or services.

– Local Businesses: Local businesses have seen positive results in leveraging TikTok’s targeting capabilities to reach nearby customers and promote their offerings.

Is TikTok ads cheaper than Facebook?

When comparing the costs of TikTok ads and Facebook ads, several factors, such as the type of ad, target audience, and bidding strategy, should be considered.

TikTok Ads:

– Minimum Budget: TikTok requires a minimum campaign budget of $50 to $200 and a daily budget for ad groups of $10 to $50.

– Cost Per 1,000 Impressions (CPM): TikTok’s CPM ranges from $10 to $20 depending on targeting and competition.

– Cost Per Click (CPC): The average CPC on TikTok ranges from $0.10 to $0.30.

– Ad Formats: Premium ad formats like TopView Ads and Branded Hashtag Challenges can be significantly more expensive, ranging from $10,000 to $200,000 for more extensive campaigns.

Facebook Ads:

– Minimum Budget: Facebook allows for flexible budgeting with no strict minimums.

– Cost Per 1,000 Impressions (CPM): Facebook’s CPM typically ranges from $5 to $15, potentially cheaper than TikTok for impressions.

– Cost Per Click (CPC): The average CPC on Facebook ranges from $0.20 to $0.50 depending on targeting, ad quality, and competition.

– Ad Formats: Facebook offers various ad formats, including video ads, carousel ads, and sponsored posts. The costs can vary based on the format and placement (e.g., feed, stories, marketplace).

In general, Facebook ads might offer lower costs per impression and click compared to TikTok ads, especially for standard ad formats. However, TikTok’s unique and engaging ad formats can justify higher costs if they align well with your marketing objectives and target audience.

Instagram ads are paid posts that businesses and people use to showcase their products on Instagram. These ads can appear in different ways:

1. Feed Ads: Regular ads in your main feed.

2. Stories Ads: Full-screen ads in between stories.
3. Explore Ads: Ads in the Explore tab.

4. Carousel Ads: Multiple pictures or videos you can swipe through.

5. Video Ads: Single videos in the feed or stories.

6. Shopping Ads: You can buy products directly from the ad.

7. Collection Ads: Feature a large picture or video, followed by smaller images of products available for purchase.

 

Remember this: TikTok ads could be a good choice for small businesses in Dubai, depending on their specific goals, target audience, and nature of the business. Here are some reasons why TikTok ads might be suitable for small businesses, along with some things to think about:

 

Benefits for Small Businesses

  1. Wide Reach and Engagement: TikTok has many active users, especially among younger people. This can help small businesses reach a large audience and attract many interested people.
  2. Creative and Cost-Effective Ad Formats: TikTok offers different ad formats, like In-Feed Ads, Branded Hashtag Challenges, and Branded Effects, that can be interesting and engaging. These formats can help businesses build their brand and engage people with their ads.
  3. Local Targeting: TikTok’s ad platform lets businesses target their ads based on location, demographics, interests, and behaviors. This can help small businesses in Dubai advertise to their local audience more effectively.
  4. Influencer Collaborations: Teaming up with local influencers can help a small business reach more people and build trust. Influencers can help promote products or services to their followers.
  5. User-Generated Content: Encouraging user-generated content through challenges or contests can create excitement and make a brand more visible. This content can also be more honest and relatable to the audience.

No, you cannot run TikTok ads directly from a personal account. You must create a TikTok Ads Manager account to run ads on TikTok. This platform is designed for businesses and brands to create, manage, and optimize advertising campaigns.

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