1. CPC (Cost-Per-Click): AED 0.75 to AED 7.50 per click.
2. CPM (Cost-Per-Thousand-Impressions): AED 20 to AED 75.
3. CPE (Cost-Per-Engagement): AED 0.04 to AED 0.20 per engagement.
4. Daily Budget: Can start from AED 20 for flexible spending.

To run ads on Instagram, follow these easy steps:

1. Set Up Your Account

– Business Account: Ensure your Instagram account is set up as a business account.

– Facebook Page: Connect your Instagram account to a Facebook Page.

2. Access Ads Manager
– Go to Facebook Ads Manager.
3. Create a Campaign

– Campaign Objective: Click “Create” and choose your campaign objectives, such as brand awareness, traffic, or conversions.

4. Set Up Ad Set
– Audience: Define your target audience based on demographics, interests, and behaviors.

– Placements: Choose “Manual Placements” and select Instagram (Feed, Stories, Explore).

– Budget & Schedule: Set your daily or lifetime budget and schedule.

5. Create Your Ad and Publish

– Format: Choose your ad format, single image, video, or carousel.

– Content: Upload high-quality visuals and write compelling ad copy.

– Call-to-Action: Select a relevant call-to-action like “Shop Now” or “Learn More.”

To create ads on Instagram, you can use Facebook Ads Manager. This tool allows you to customize your ads in detail and target specific audiences. You can choose different ad formats and decide where your ads appear.

When targeting your audience, you can use Facebook’s advanced options to choose demographics, interests, behaviors, and locations. You can even create Custom and Lookalike Audiences for more precise targeting.

You can set a daily or lifetime ad budget for your campaigns and choose from different bidding options, such as cost-per-click (CPC), cost-per-thousand impressions (CPM), and cost-per-action (CPA).

Your ads can appear on Instagram, including the feed, stories, and explore page. You can either let the system choose the best placements for you or manually select where you want your ads to be displayed.

Facebook’s algorithm optimizes ad delivery based on your objectives, such as increasing conversions, traffic, or brand awareness. You can also set specific goals like increasing website visits, app installs, video views, or engagement.

• Facebook Ads Manager provides detailed insights and performance metrics, including impressions, clicks, engagement, and conversions. You can use this information to adjust your strategies and improve your ad performance.

Instagram ads are paid through Facebook Ads Manager using various methods, including credit or debit cards (Visa, MasterCard, American Express, Discover), PayPal, bank accounts (direct debit, available in select countries), Facebook ad credits, and local payment methods specific to your region. results.

Remember these definitions:

– Cost-Per-Click (CPC): This is the amount you pay for each click on your ad.

– Cost-Per-Thousand-Impressions (CPM): This is the amount you pay for every 1,000 views of your ad.

– Cost-Per-Action (CPA): The amount you pay for a specific action, like a purchase or sign-up.

– Daily or Lifetime Budget: This is the total amount you will spend per day or throughout your campaign.

– Bid Strategy: This refers to whether you use automatic or manual bidding to control your ad costs.