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- Market Research: Conducted thorough research on the target audience, their preferences, and the best platforms to reach them.
- Content Creation: Developed a content calendar featuring high-quality images, engaging videos, and interactive posts highlighting their products, behind-the-scenes bakery operations, and customer testimonials.
- Social Media Strategy: Focused on Instagram and Facebook, utilizing both organic posts and paid advertisements. Created engaging stories, reels, and carousel ads.
- Promotions and Contests: Ran seasonal promotions, contests, and giveaways to boost engagement and attract new followers.
- Influencer Collaborations: Partnered with local food influencers to review and promote Sweet Delights Bakery.
Results:
About Projects
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Overview
Sweet Delights Bakery, a local favorite, approached us to enhance their online presence and drive both in-store foot traffic and online orders. Despite having a loyal customer base, they were struggling to attract new customers and leverage online sales.
